Description
We sold a vintage Bitossi elephant like this in iNVISeDGE within 10 days of being listed in 2014 for $179. In 2019, these Bitossi elephants were valued at around $229. Since COVID-19, VINTAGE Bitossi pottery made gains of about 50% (about the same as our real estate market). These are collectables and have increased in value ever since they were first released on the market back in the late-1950’s. This VINTAGE piece is priced at $319 AUSTRALIAN DOLLARS (which is about USD $205). We sold a VINTAGE Bitossi bull back in 2013 for AUD $319. Last year in 2021, we sold a Bitossi bull for AUD $770 in the first 10 minutes it was listed. This verifies without any doubt that VINTAGE Bitossi pottery is an astute investment that has increased in value over time.
Background Info and Provenance
(Written in 2022)
A VINTAGE Bitossi elephant designed in Italy in the late 1950’s or early 60’s. This is a genuine VINTAGE piece made by hand. There have been recent re-issues of Bitossi pottery pieces but they are nothing like the vintage originals. The new ones are plaster poured into a mould (they look mass-produced and are). They don’t have the hand-made quality of the vintage pieces. The re-issues have found their way into Australia and there are ebay sellers labelling them as “authentic” and “retro”. All the re-issues of each animal look exactly the same- all the patterns and decoration are identical for each shape. In my eyes they can’t possibly be “authentic”. Bitossi pieces captured the attention of the world because of the HAND-MADE craftsmanship and individualistic quality. The re-issues are not made by hand and they are certainly not “retro” either (they are still only about 10 years old!). They are modern re-issues (copies) of the vintage originals (made using modern mass-production techniques).
THIS IS AN ORIGINAL VINTAGE BITOSSI PIECE- 100% GUARANTEED HAND-MADE & VINTAGE. Look closely at the pictures and you will see its hand-made quality. Besides, this one has the FLAVIA Montelupo ITALY impression on the belly which gives irrefutable evidence that it’s vintage. This particular shape is not easy to get- it’s the second elephant I’ve had in 21 years of trading. And the trunk-up is for luck and good fortune. Elephants are the largest land animals living on the planet today, their energy feels invariably kind and very wise- this will be a nice addition to any home.
The date of this piece is late-1970’s to the early-1980’s. The famous Bitossi factory in Italy started marking all their decorative arts pieces with a FLAVIA impression (like this) from 1976 onwards. In the mid-1980’s when mass-produced Chinese décor items flooded worldwide markets, production of decorative arts items at the Bitossi factory slowed. At this time, the output of items in this colourway (the famous “Rimini Blu” colours) reduced dramatically. By the 1990’s the Bitossi factory was producing a lot of other looks and styles. From the 1980’s, Giovanni Masone took over as artistic director and invited various Memphis group artists to collaborate with FLAVIA including Piero Fornasetti. Bitossi / FLAVIA items in the 1990’s were largely in different styles and the production of animals (particularly like this elephant) virtually stopped (many earlier animals that remained popular for 30-odd years stopped altogether in the 1990’s).
In the early 2000’s, there was a re-discovery of vintage Bitossi (particularly in Australia) and by 2007 the re-issues flowed into Australia (mainly via ebay). These pieces were not met by the buying public in Australia (and around the world) with much enthusiasm. They lacked the magic and imagination of vintage Bitossi and sellers of the re-issues quickly gave up- the re-issues disappeared from the Australian market only after a matter of years. They’re still floating around and changing hands but they have very little collector appeal. (In saying this though, a few shapes that were picked up as re-issues are very rare. They were rare as vintage originals and interestingly these shapes were also produced in smaller runs as modern re-issues. Whether this is a coincidence or intentionally done, I don’t know.) A couple of the rarer re-issued animals have increased in value after production stopped.
Ceramics manufacturer, Montelupo was founded in 1921 by Guido Bitossi and produced traditional terracotta wares up until the Second World War. Incredibly the Montelupo factory was miraculously spared during WWII. Production continued during these turbulent years, despite the destruction inflicted on the other local businesses and factories by Allied bombs. In order to continue operation at this time, Bitossi was forced to begin producing their own ceramic glazes, frits and colours and soon began supplying the entire region (including neighbouring countries) with Bitossi-made glazes and frits. From 1946-1976 under the artistic direction of Aldo Londi, the factory collaborated with a number of outside artists, including Ettore Sottsass (from the late-1950s into the 1960’s). The arm of the business that produced decorative arts pieces took the name ‘Ceramiche Flavia’ at the beginning of 1976. In 1999, the impression changed, the FLAVIA name was lost in the impression and the word Bitossi appeared pretty-much for the first time. (Many VINTAGE Bitossi pieces never had the word Bitossi painted on them or impressed into the clay.) This FLAVIA impression gives this piece extra collector appeal.
Designed by Aldo Londi and created by the world-famous Italian firm Bitossi, these animals captured the attention of the world. To my knowledge, Bitossi pieces were never retailed in Australia back in the 1960’s- they’re incredibly rare here and much-loved by Australian collectors. Vintage Bitossi pottery pieces in Australia are about 40 times rarer than America.
The real beauty of owning vintage Bitossi pottery is knowing your piece won’t be in vogue for a season or even a couple of years before ending up as landfill. The hand-made quality of these pieces draws people in- the heart and soul found in these pieces will continue to charm people regardless of their age, background and the era. This piece has survived 40 years+ already (written 2022) and is more popular than ever. There are very few better ways to invest in your home and reduce your carbon footprint.
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