Description

This sofa SOLD through iNVISeDGE in 2016 for $1695! Today in 2022 I’d price the exact same sofa at $2395.

Provenance and Background Info

(This description was written in 2016. This sofa sold within days of being listed online for $1695. I think I could have sold 10 times over for that price within months. Another great investment for one of our iNVISeDGE customers.)

A 4-seater sofa by Moran, Australia. Moran Furniture needs no introduction to most Australians- it has been a mainstay in the Australian furniture marketplace since 1950. Today Moran is the most recognised furniture brand in Australia but what I didn’t know is that Moran is also South East Asia’s leading premium upholstered furniture brand- incredible for an Australian business that started in John Moran’s mother’s garage! This sofa has been upholstered with Florence Broadhurst Signature Fabrics- stylish and exquisite in quality. Broadhurst grew up in outback Australia and has long been recognised as one of the world’s most influential post-war designers. A visit to her website is an experience that exhilarates and inspires. This sofa was made exclusively for David Jones Department Stores- a label under one cushion states this. It has a Florence Broadhurst signature LABEL on a back edge and comes with various documents including a GUARANTEE card- this sofa has a 10-YEAR GUARANTEE.

Moran Furniture etched its place into the Australian marketplace because its furniture exceeds quality expectations every time- Australians have long come to know that Moran Furniture lasts. Their attention to detail is second to none. From wear-tested fabrics to kiln-dried timber frames- from Spring Cell Seat Cushions to tempered steel springs placed in calico pockets to avoid squeaking, Moran Furniture exhibits attention to detail you’ll struggle to find elsewhere. Moran sofas not just look exquisite but are wonderfully comfortable- they’re soft and spongy where they should be and supportive in the right places to maintain proper comfort for the back.

This 4-SEATER sofa stands apart from the swarm of items available at the moment. It’s sophisticated, has design flair but would still suit a wide cross-section of interiors. It not only looks amazing but with the close-fitting armrest covers and the hard-wearing velveteen fabric resistant to stains and pilling, this sofa will look great for the long haul. It’s a beautiful looking lounge but one you’ll still feel comfortable using.

If I needed a sofa this wouldn’t be going anywhere- I love it. It’s less than 6 MONTHS old (with a 10-year GUARANTEE) but I don’t have the receipt- the previous owners were busy packing to move overseas so I had no luck getting it from them. When you invest in a brand like Moran you’re investing in a mentality that says that the production of throw-away items is not-on (particularly for items that use a lot of the earth’s resources such as furniture). There’s no better way to invest in your home, reduce landfill and your carbon footprint.